Programming is the action of programming that involves ordering, structuring or composing a series of chronological actions to fulfill a goal . Programming can be applied to social events, the media and the computer world of computers.
In computer science, programming is the use of computer languages to print desired functions and processes in a computer system. The programming of a computer is the way to tell the computer what to do.
A programming language is, in computer science, the tool to automate information and actions through a computer. The most popular programming languages are: Basic (1964), C ++ (1983), Phyton (1991), Java (1995), C # (2000), among others.
Programming is one of the stages for the development of a program or software. Programming specifies the structure and behavior of a program by checking whether it is working properly or not.
Programming includes the specification of the algorithm defined as the sequence of steps and operations that the program must perform to solve a problem. For the algorithm to work, the program must be implemented in a compatible and correct language.
Programming also refers to a set of events, activities or television programs grouped into a specific day or time. Programming is usually in written and chronologically ordered format.
For example, in the programming of an event this can include speeches or bands that will act at a specific time, as well as a television program will inform which programs will be on the air at a certain time and day.
Excel is an electronic spreadsheet program created by Microsoft.
The name Excel comes from the English word that refers to something or someone who "stands out among others" or "is better than the others."
Excel, also known as Microsoft Excel, is part of the basic desktop tools package that Microsoft offers since its first release, which includes the following programs:
Microsoft Word or Word: word processor,
Microsoft Excel or Excel: spreadsheet and chart maker, and
Microsoft Powerpoint or Powerpoint: creating and designing slides for presentations.
See also Word .
The most important function of Excel is the creation of spreadsheets that have the function of ordering and calculating, in an automated way through the introduction of formulas, large amounts of numbers or items. Because of the above, Excel has also become a tool for database building.
See also:
Spreadsheet
Database
New versions of Excel have included increasingly complex functions for professional and business use, such as charts and macros.
The Excel program has had several versions since its first launch in 1985 for Apple computers. Since the first version, excel spreadsheets have been a tool that has helped to migrate, from a physical platform to an electronic, calculations and accounts of institutions, companies and individuals.
A modem is a communication device that allows the connection of a computer to another computer and the transfer of data through telephone lines, cables, coaxial cables or fiber.
Modem is derived from the acronym in English for MODulator / dEModulator which means emulator and demodulator, since the device encrypts and decrypts the information necessary for the connection with your Internet service provider.
The modem can be found inside or outside a device.
Difference between modem and router
There are computers that combine the modem and a router, but are usually separated. The router is a device that shares the connection with several devices. A router can be identified because it has multiple inputs for ethernet cables. A router bears a single IP address and is not able to connect to the Internet without a modem.
Saturday, March 4, 2017
The input and output devices are electronic devices that are connected to the computer through their input or output slots
The input and output devices are electronic devices that are connected to the computer through their input or output slots .
In computing, input and output devices are the means by which the user communicates with the information processing system, such as tablets, computers, or smart phones.
In computing, input devices and output are also called peripheral, since they are not an integral part of the computer system itself, but peripheral elements that connect to the system through its inlet slots ( inputs ) or output slots ( outputs ).
See also Output .
The input and output peripherals are connected to the information processing systems through expansion slots or input and output connectors that are integrated into your motherboard, such as USB slots or ports, LAN connector, connector VGA or audio connector.
See also USB .
The input devices are those elements that are connected to enter the desired function or information into the general system. Some examples of input devices are: the keyboard, the mouse, the scanner.
See also Input Devices .
The output devices are those items that are connected so that the processing system exposes the desired function or information. Some examples of output devices are: the monitor, the portable memories, the printers.
Solar energy is one that is obtained from solar radiation that comes to Earth in the form of light, heat or ultraviolet rays. It is a type of clean and renewable energy, because its source, the Sun, is an unlimited resource.Solar energy
To transform solar energy into electrical energy, the electromagnetic radiation from the Sun is collected by different means (thermal collectors, photovoltaic cells, etc.).
Solar energy can be used in two ways: by means of thermal conversion , which consists of transforming solar energy into thermal energy, and photovoltaic conversion , in which solar panels are used to collect light energy and convert it into electricity.
The energy from the Sun has been used by humans since ancient times in multiple ways. An example of this is the use of the Sun as a source of heat to dry clothes.
Solar energy is important for the planet because it is a renewable energy resource that could reduce our dependence on highly polluting fossil fuels. In addition, it helps sustainable development, reduces pollution and reduces environmental impact.
See also Renewable Resources .
Passive and active solar energy
Solar energy can be classified as passive or active, depending on how it is captured, converted and used.
Active solar energy : uses photovoltaic panels and solar thermal collectors to collect energy.
Passive solar energy : essentially uses bioclimatic architecture, specially designed to capture and take advantage of solar energy.
Types of solar energy
Photovoltaic Solar Energy
Photovoltaic solar energy is one that takes advantage of solar radiation to make its transformation into electricity. It uses semiconductor panels. It is the most developed solar energy source today.
Thermal solar energy
Solar thermal or thermosolar energy is one that takes advantage of the heat of the Sun to produce hot water for domestic consumption (cooking, heating, sanitary use, etc.).
Concentrating solar energy
Concentrating solar energy is a kind of solar thermal energy that uses mirrors to concentrate sunlight over a small space. Concentrated sunlight is transformed into heat, from which electricity is generated.
Hybrid solar power
It is called hybrid solar energy that conjugates two sources of energy to produce electricity from a hybridization. For example, photovoltaic solar energy with fossil fuels.
Solar wind power
As solar wind energy is known that uses the air heated by the sun to produce electricity.
Solar energy: advantages and disadvantages
Solar energy has many positive aspects at present, where it is increasingly necessary to supply the use of non-renewable fossil fuels for energy generation.
Among its advantages , solar energy is renewable and therefore is non - polluting.
Among its disadvantages is the fact that it is a source of energy dependent on factors such as the climate or the number of hours of the Sun per year.
In computing, input and output devices are the means by which the user communicates with the information processing system, such as tablets, computers, or smart phones.
In computing, input devices and output are also called peripheral, since they are not an integral part of the computer system itself, but peripheral elements that connect to the system through its inlet slots ( inputs ) or output slots ( outputs ).
See also Output .
The input and output peripherals are connected to the information processing systems through expansion slots or input and output connectors that are integrated into your motherboard, such as USB slots or ports, LAN connector, connector VGA or audio connector.
See also USB .
The input devices are those elements that are connected to enter the desired function or information into the general system. Some examples of input devices are: the keyboard, the mouse, the scanner.
See also Input Devices .
The output devices are those items that are connected so that the processing system exposes the desired function or information. Some examples of output devices are: the monitor, the portable memories, the printers.
Solar energy is one that is obtained from solar radiation that comes to Earth in the form of light, heat or ultraviolet rays. It is a type of clean and renewable energy, because its source, the Sun, is an unlimited resource.Solar energy
To transform solar energy into electrical energy, the electromagnetic radiation from the Sun is collected by different means (thermal collectors, photovoltaic cells, etc.).
Solar energy can be used in two ways: by means of thermal conversion , which consists of transforming solar energy into thermal energy, and photovoltaic conversion , in which solar panels are used to collect light energy and convert it into electricity.
The energy from the Sun has been used by humans since ancient times in multiple ways. An example of this is the use of the Sun as a source of heat to dry clothes.
Solar energy is important for the planet because it is a renewable energy resource that could reduce our dependence on highly polluting fossil fuels. In addition, it helps sustainable development, reduces pollution and reduces environmental impact.
See also Renewable Resources .
Passive and active solar energy
Solar energy can be classified as passive or active, depending on how it is captured, converted and used.
Active solar energy : uses photovoltaic panels and solar thermal collectors to collect energy.
Passive solar energy : essentially uses bioclimatic architecture, specially designed to capture and take advantage of solar energy.
Types of solar energy
Photovoltaic Solar Energy
Photovoltaic solar energy is one that takes advantage of solar radiation to make its transformation into electricity. It uses semiconductor panels. It is the most developed solar energy source today.
Thermal solar energy
Solar thermal or thermosolar energy is one that takes advantage of the heat of the Sun to produce hot water for domestic consumption (cooking, heating, sanitary use, etc.).
Concentrating solar energy
Concentrating solar energy is a kind of solar thermal energy that uses mirrors to concentrate sunlight over a small space. Concentrated sunlight is transformed into heat, from which electricity is generated.
Hybrid solar power
It is called hybrid solar energy that conjugates two sources of energy to produce electricity from a hybridization. For example, photovoltaic solar energy with fossil fuels.
Solar wind power
As solar wind energy is known that uses the air heated by the sun to produce electricity.
Solar energy: advantages and disadvantages
Solar energy has many positive aspects at present, where it is increasingly necessary to supply the use of non-renewable fossil fuels for energy generation.
Among its advantages , solar energy is renewable and therefore is non - polluting.
Among its disadvantages is the fact that it is a source of energy dependent on factors such as the climate or the number of hours of the Sun per year.
A video card is an electronic device responsible for sending the image quality signal or text to the monitor
A video card is an electronic device responsible for sending the image quality signal or text to the monitor, television or projector .
graphics cardThe video card regulates and determines the graphic effects of a computer. Its main electronic components are:
Ports for output devices : are slots designed to connect a device that projects image through a cable. For example they are: the standard ports or VGA that is where a monitor is connected, the DVI ports to connect digital flat monitors, the HDMI ports connects high-quality multimedia interfaces and ports for televisions.
Memory : stores the data that must be processed graphically. The more memory a card has, the better the image. The memories of a video card can reach 8GB.
GPU ( Graphics Processing Unit ): is the data processing chip similar to a computer's CPU. Saves time and space to the computer's central processor.
See also:
Input and output devices.
CPU .
Laptops usually have a built-in video card in the motherboard or motherboard so it is not possible to change or improve it.
See also Motherboard .
The video card is given several names such as: graphics card, graphics accelerator, video accelerator, video adapter and video controller.
Types of video card
There are several types of video card according to brand, memory, processor or GPU and ports included.
The brands of the cards are the companies that are in charge of the assembly the card. The brand will determine the quality of the hardware and design. Among the best known brands of video cards we can find: Asus, Acer, MSI, Gigabyte, Evga, Sapphire.
The memory of the video cards is specified after the model name. Nowadays, cards up to 8GB are available on the market for those who need high graphics capacity, such as 3D or HD movies, video games, graphic designs or video editing.
The GPU (Graphics processing unit) is the chip that processes the data and determines the speed. The companies that manufacture the chip generally have commercial agreements with the major assembler brands mentioned above. The two major GPU brands are: Nvidia and ATI-AMD.
See also Chip .
The ports that are included in the video card will determine the devices with which the computer can connect to display image or multimedia. For flat digital monitors DVI ports are used and for high resolution displays the most used port is HDMI.
It is known as creative thinking to a method or strategy that allows the resolution of problems or the development of new ideas and concepts , and which is characterized by an original approach, flexible and out of the conventional.
In this sense, creative thinking means seeing things differently, thinking beyond the conventional, and questioning the way in which we traditionally face a problem or issue, and from there, to achieve a satisfactory and novel solution.
In order to put creative thinking into practice , lateral thinking , which is a technique created by Edward de Bono , an expert author in the field, involves dealing with problems in an indirect and creative way, organizing our thought processes An unusual way to find new combinations and ideas that we might not otherwise be able to access.
Creative thinking can be stimulated, learned and developed through a set of techniques and exercises , and can be applied in such disparate fields of human activity as business management, technological innovation, political management, artistic creation or life itself Domestic market.
There are a multitude of creative thinking techniques , ranging from brainstorming , brainstorming , six thinking hats, mind maps, among others, are methods that allow you to energize the flow of ideas and activate creativity applied to problem solving .
graphics cardThe video card regulates and determines the graphic effects of a computer. Its main electronic components are:
Ports for output devices : are slots designed to connect a device that projects image through a cable. For example they are: the standard ports or VGA that is where a monitor is connected, the DVI ports to connect digital flat monitors, the HDMI ports connects high-quality multimedia interfaces and ports for televisions.
Memory : stores the data that must be processed graphically. The more memory a card has, the better the image. The memories of a video card can reach 8GB.
GPU ( Graphics Processing Unit ): is the data processing chip similar to a computer's CPU. Saves time and space to the computer's central processor.
See also:
Input and output devices.
CPU .
Laptops usually have a built-in video card in the motherboard or motherboard so it is not possible to change or improve it.
See also Motherboard .
The video card is given several names such as: graphics card, graphics accelerator, video accelerator, video adapter and video controller.
Types of video card
There are several types of video card according to brand, memory, processor or GPU and ports included.
The brands of the cards are the companies that are in charge of the assembly the card. The brand will determine the quality of the hardware and design. Among the best known brands of video cards we can find: Asus, Acer, MSI, Gigabyte, Evga, Sapphire.
The memory of the video cards is specified after the model name. Nowadays, cards up to 8GB are available on the market for those who need high graphics capacity, such as 3D or HD movies, video games, graphic designs or video editing.
The GPU (Graphics processing unit) is the chip that processes the data and determines the speed. The companies that manufacture the chip generally have commercial agreements with the major assembler brands mentioned above. The two major GPU brands are: Nvidia and ATI-AMD.
See also Chip .
The ports that are included in the video card will determine the devices with which the computer can connect to display image or multimedia. For flat digital monitors DVI ports are used and for high resolution displays the most used port is HDMI.
It is known as creative thinking to a method or strategy that allows the resolution of problems or the development of new ideas and concepts , and which is characterized by an original approach, flexible and out of the conventional.
In this sense, creative thinking means seeing things differently, thinking beyond the conventional, and questioning the way in which we traditionally face a problem or issue, and from there, to achieve a satisfactory and novel solution.
In order to put creative thinking into practice , lateral thinking , which is a technique created by Edward de Bono , an expert author in the field, involves dealing with problems in an indirect and creative way, organizing our thought processes An unusual way to find new combinations and ideas that we might not otherwise be able to access.
Creative thinking can be stimulated, learned and developed through a set of techniques and exercises , and can be applied in such disparate fields of human activity as business management, technological innovation, political management, artistic creation or life itself Domestic market.
There are a multitude of creative thinking techniques , ranging from brainstorming , brainstorming , six thinking hats, mind maps, among others, are methods that allow you to energize the flow of ideas and activate creativity applied to problem solving .
Wednesday, February 15, 2017
NS: "We see the journey from door to door"
NS: "We see the journey from door to door"
"It is no longer so that you" train people "or" car people ". People combine car and public transport in various ways. Therefore, we focus from NS increasingly on the journey from door to door, "said Rutger Hamelynck, head of brand management at NS. "We try and make the traveler to enter the right tools so that you get the feeling that you almost literally at the wheel of your own journey," adds Marieke Nijhoff, head of marketing at the Railways, added. Rutger and Marieke work closely together to improve the experience of NS Passengers, while giving a boost to the brand. Leading up to the NIMA Marketing Summit Tour NS I spoke Rutger and Marieke about the brand strategy of NS, the (customer) journey from door to door and their new way of working.
What is your interest?
Marieke: "I am responsible for all information, brand and commercial campaigns for NS Passengers. For example, we are now engaged in a campaign where people for a lower ' trial can try again "rate first class. But even with the shoot of a new commercial and information campaign for the new timetable, which is from December 11 to 98 percent of travelers something changes. "
Rutger: "I am responsible for the brands NS strategy, which includes the brands NedTrain Abellio and railway stations covered. I does not only look at the journey people make through NS. The traveler is in fact a real omnivore who also uses next to the train bus, bicycle or other means of transportation. "
"NS looks at the journey from door to door and the problem areas that may arise thereby. For example transferring, parking your bike or look for travel. As travelers experienced these points of uncertainty, we are trying to itself or in partnership with other parties we encounter in the chain, to solve. "
"We see the journey from door to door, and try uncertainty to resolve travelers experience it." - Rutger Hamelynck
"Especially if you want to play an important role in the journey from door to door, the brand is important for the support that people search. I sometimes call it the 'arm' in your journey, "Rutger continues. "In addition, the running of the train, our core business in the Netherlands, a process of award. The Dutch people 'grants' us through this Ministry. But we must turn recognizable do something that added value and appreciation from our brand. "
How to improve your journey from door to door?
Marieke: "If we help train you to take the journey to your hand. For example, by showing you how many OV-bikes currently on Amsterdam Zuid stand in planner Xtra app if the weather is nice. And in early 2017 we are introducing a proactive notification in this app you get when you forgot to check out. "
Rutger "We also show more show our face. For example, more to explain what is going on and what the alternatives are, so that you as a traveler can properly decide how you want to continue. We do this not only at times when something goes wrong, but also in large-scale walking and running events. We see many people who do not often travel by public transport, so they know less well what and how. "
"At large events aimed Rutger's team on the receipt, my team warms travelers in advance of their trip" - Marieke Nijhoff
Marieke: "We complement each other nicely as it branches to. Rutger ensures the reception, while my team especially doing things in preparation. Information campaigns for example, where we say that there comes an event, offering discounted tickets or special scheduling plans. Carnival ride trains example longer, we build on the train already a party and there is guidance on the drive. So we warm all the people in advance for their journey. "
Rutger: "You can still make more trains run on time and yourself completely fixated on process optimization. It continues the basic course important that we continue to improve these processes, but 100 percent on time trains will never come. So we work hard on the experience of the journey. "
"A good example I think the pianos at stations. It provides atmosphere for people who have to wait and brings people together. Sometimes we help by (famous) people to join. As we do not always, because that spontaneous is so important. "
Follow
Amerik Klapwijk @amerikklapwijk
@MinPres op Den Haag CS... Er moet nog wat geoefend worden met blaadjes omslaan
10:46 PM - 16 Jun 2016
15 15 Retweets 16 16 likes
Marieke: "This is a piece of travelers participation. We find it important to be like brand close by travelers to participate themselves, whether it's on Twitter, the traveler's forum or on the piano. "
How can a brand-for-the-masses become more personal?
Marieke: "From a marketing personalization is a hot topic and we are in that context always to work more agile and scrum. That's a bit different than how we were going to work out. "
"So the whole trip planner we had before suddenly reversed, causing fell across all users on NS. We then with an agile way of working put down another new planner, which we have reversed some things because people" old "still felt more comfortable . we learned that small steps are hugely important, and that not everything has to be perfect before we left the keys with the client "Marieke explains.
"We are working on a new innovative plan that we will launch next year. Really different subscriptions now. We had planned a nice campaign, but when we explained this to customers, it proved too complicated. People figured it until we showed them the landing page, where you get very detailed information on how it works. When I was glad we did not just launched this. Then we had really taken the wrong steps shelf. "
About Marieke and Rutger
Marieke Nijhoff is originally a social geographer. She had no clear idea of what she wanted to do during her studies until she attended a college of communication scientist Anne van der Meijden about marketing and PR. After holding various positions in the area of internal communication, press relations and PR, she discovered that marketing is best suited her. She feels for organizations with a high degree of complexity as a fish in water. In her communications career she was responsible for the introduction of a new supermarket, the introduction of the basic health and NS the introduction of the OV-chip card.
Rutger also Hamelynck was not destined for the profession. He studied economics and art history, but ended up in communication and events at the University of Amsterdam. "That has never left me. NS is the brand one of my responsibilities, but in addition I also do PR and events. My art-loving side that free and creative, is beautifully reflected in this work. For just around the brand touch your emotions rating, and deal with those emotions are linking to the creative side. "
"It is no longer so that you" train people "or" car people ". People combine car and public transport in various ways. Therefore, we focus from NS increasingly on the journey from door to door, "said Rutger Hamelynck, head of brand management at NS. "We try and make the traveler to enter the right tools so that you get the feeling that you almost literally at the wheel of your own journey," adds Marieke Nijhoff, head of marketing at the Railways, added. Rutger and Marieke work closely together to improve the experience of NS Passengers, while giving a boost to the brand. Leading up to the NIMA Marketing Summit Tour NS I spoke Rutger and Marieke about the brand strategy of NS, the (customer) journey from door to door and their new way of working.
What is your interest?
Marieke: "I am responsible for all information, brand and commercial campaigns for NS Passengers. For example, we are now engaged in a campaign where people for a lower ' trial can try again "rate first class. But even with the shoot of a new commercial and information campaign for the new timetable, which is from December 11 to 98 percent of travelers something changes. "
Rutger: "I am responsible for the brands NS strategy, which includes the brands NedTrain Abellio and railway stations covered. I does not only look at the journey people make through NS. The traveler is in fact a real omnivore who also uses next to the train bus, bicycle or other means of transportation. "
"NS looks at the journey from door to door and the problem areas that may arise thereby. For example transferring, parking your bike or look for travel. As travelers experienced these points of uncertainty, we are trying to itself or in partnership with other parties we encounter in the chain, to solve. "
"We see the journey from door to door, and try uncertainty to resolve travelers experience it." - Rutger Hamelynck
"Especially if you want to play an important role in the journey from door to door, the brand is important for the support that people search. I sometimes call it the 'arm' in your journey, "Rutger continues. "In addition, the running of the train, our core business in the Netherlands, a process of award. The Dutch people 'grants' us through this Ministry. But we must turn recognizable do something that added value and appreciation from our brand. "
How to improve your journey from door to door?
Marieke: "If we help train you to take the journey to your hand. For example, by showing you how many OV-bikes currently on Amsterdam Zuid stand in planner Xtra app if the weather is nice. And in early 2017 we are introducing a proactive notification in this app you get when you forgot to check out. "
Rutger "We also show more show our face. For example, more to explain what is going on and what the alternatives are, so that you as a traveler can properly decide how you want to continue. We do this not only at times when something goes wrong, but also in large-scale walking and running events. We see many people who do not often travel by public transport, so they know less well what and how. "
"At large events aimed Rutger's team on the receipt, my team warms travelers in advance of their trip" - Marieke Nijhoff
Marieke: "We complement each other nicely as it branches to. Rutger ensures the reception, while my team especially doing things in preparation. Information campaigns for example, where we say that there comes an event, offering discounted tickets or special scheduling plans. Carnival ride trains example longer, we build on the train already a party and there is guidance on the drive. So we warm all the people in advance for their journey. "
Rutger: "You can still make more trains run on time and yourself completely fixated on process optimization. It continues the basic course important that we continue to improve these processes, but 100 percent on time trains will never come. So we work hard on the experience of the journey. "
"A good example I think the pianos at stations. It provides atmosphere for people who have to wait and brings people together. Sometimes we help by (famous) people to join. As we do not always, because that spontaneous is so important. "
Follow
Amerik Klapwijk @amerikklapwijk
@MinPres op Den Haag CS... Er moet nog wat geoefend worden met blaadjes omslaan
10:46 PM - 16 Jun 2016
15 15 Retweets 16 16 likes
Marieke: "This is a piece of travelers participation. We find it important to be like brand close by travelers to participate themselves, whether it's on Twitter, the traveler's forum or on the piano. "
How can a brand-for-the-masses become more personal?
Marieke: "From a marketing personalization is a hot topic and we are in that context always to work more agile and scrum. That's a bit different than how we were going to work out. "
"So the whole trip planner we had before suddenly reversed, causing fell across all users on NS. We then with an agile way of working put down another new planner, which we have reversed some things because people" old "still felt more comfortable . we learned that small steps are hugely important, and that not everything has to be perfect before we left the keys with the client "Marieke explains.
"We are working on a new innovative plan that we will launch next year. Really different subscriptions now. We had planned a nice campaign, but when we explained this to customers, it proved too complicated. People figured it until we showed them the landing page, where you get very detailed information on how it works. When I was glad we did not just launched this. Then we had really taken the wrong steps shelf. "
About Marieke and Rutger
Marieke Nijhoff is originally a social geographer. She had no clear idea of what she wanted to do during her studies until she attended a college of communication scientist Anne van der Meijden about marketing and PR. After holding various positions in the area of internal communication, press relations and PR, she discovered that marketing is best suited her. She feels for organizations with a high degree of complexity as a fish in water. In her communications career she was responsible for the introduction of a new supermarket, the introduction of the basic health and NS the introduction of the OV-chip card.
Rutger also Hamelynck was not destined for the profession. He studied economics and art history, but ended up in communication and events at the University of Amsterdam. "That has never left me. NS is the brand one of my responsibilities, but in addition I also do PR and events. My art-loving side that free and creative, is beautifully reflected in this work. For just around the brand touch your emotions rating, and deal with those emotions are linking to the creative side. "
Multichannel conversion attribution: effectively measure the real contribution of advertising channels
Multichannel conversion attribution: effectively measure the real contribution of advertising channels
Advertisers face the always carry heavier task responsible for the end-to-end management of the customer journey, across channels and devices. From the first moment of contact through the final acquisition to maintenance and service. Attribution analysis plays an important role.
The purpose of attribution is to determine to what extent and in what way the contact of clients with creatives affects the conversion. The idea is that a better understanding of the relative performance of example, search engine advertising, affiliate marketing programs and newsletters, as well as the interaction between the various advertising opportunities, advertisers allows to spend their budget more effectively.
But that's easier said than done. Indeed, it is complex, with many unknown factors. And use given the increased number of channels and devices to existing and potential customers for their decision and purchase process, the number of unknown factors will only increase.
Just managing data raises several questions:
We count clicks and / or ad impressions as a contact?
What time period we observe a typical purchase cycle when exporting data?
we can do a careful tracking cookies on all devices? And, it is possible for the customer journey thereby completely capture?
To what extent the gap between online and offline to be bridged?
What is the best model for the channels that provide customers effectively used a conversion score?
Figure 1: the customer journey from first contact with creatives until the time of purchase. How relevant are the touchpoints? How do they work together?
Figure 2: An example of a customer journey. This concerns, for example starting with the self entering a URL. This is followed by four email contact, a contact via a referring website, a new e-mail contact, and finally a contact using a search engine which ultimately results in a purchase transaction. Single touch 'models do not consider search engine ads, or with direct input from Internet addresses. They bring the customer journey mapping incomplete because channels like email are completely disregarded.
classic attribution
In practice, the most used simple heuristic models like ' first touch ' and ' last touch '. They provide, where necessary, virtually real-time results and their approach is simple to understand.
Both models indicate a conversion relatively simple manner to the channel a customer journey began or ended. This simplicity, however, brings a disadvantage with it. The ' single touch ' models show the intermediate classroom namely completely ignored, despite purchasing decisions will be affected.
'Multi-touch' models divide conversions across all channels that have contributed to it.
" Multi-touch ' models overcome this problem. They divide conversions across all channels that have contributed to it.
In the simplest case this happens proportionate. If the customer journey for example, takes you past eight touchpoints, each channel contributes to 12.5 percent of the result (8 x 12.5% = 100%).
However, a proportional distribution is not always realistic and effective. At the touch points that are at the beginning and end of a customer journey, often giving more relevance than at any intermediate stations. This type of differences is overcome, inter alia, by the position-based model. Usually get the first and last touchpoint assigned a weight of 40 percent. The remaining 20 percent is distributed to the intermediate, support channels.
However, there are alternative weighting imaginable.
In practice, even more approaches may be used. These are often variations on the rules-based attribution model, where the model has been adapted to personal preferences. The problem is that this kind of subjective approaches even be able to play an important role in, for example, the choice of the basic model, or the definition of the weighting factors. That is not conducive to an optimal outcome.
To score marketing channels for budget purposes at business and realistic, objective measures are needed. Furthermore, you could get a more complete picture if you take customer journeys in your analysis which did not lead to a conversion, while the classic models disregarded.
Here are algorithmic and probabilistic methods into play. These are terms that sound rather complicated. That this type of methods can still be used in an understandable way, demonstrated by a calculation which was presented as part of a research project. In addition, four shopping data sets were examined from different industries with a total of more than three million customer journeys.
Attribution according to a graphics-based method
In this model there is a transition chart a transition matrix centrally respectively (see figure below). Both model the likelihood of switching between touch points during the customer journey or the transition of a series of touch points to a different set of touch points. The graph displays it in the form of connecting lines. The matrix displays it in the form of entries.
All stochastic data can take simple post in tables based on process data that provide internet analysis tools (like Google Analytics).
For illustration depicted four customer journeys, one yielded no success:
Search> email> conversion
Search> Display> conversion
Search> email> Display> conversion
social
The overall conversion rate in the data set is less than 75 percent. The simplest Markov model, which will be discussed later, the transitions between the touchpoints following shows:
Figure 3: Examples of a transition matrix - charts for four customer journeys
In a representative customer journey dataset transition graph looks like this:
Figure 4: complex - the transition graph of a first arrangement for a representative shopping dataset
Overgangsmatrixen, such as the matrix which is displayed above the first graph, one usually read line by line, wherein the sum of each line is 1. The probability that the channel 'E-mail' (line 4) in the next step of the customer journey to "conversion" (column 6) results, thus amounts to 0.5 (= 50 percent).
'Start' and 'null' as artificial assumptions added to the model. Thereby showing off what channels often pave the way for a customer journey than other channels. Null represents a kind of model type final state that has no possible follow-up, with or without conversion. The value on the diagonal here amounts to 1 (= 100 percent), resulting in a loop.
Evaluation and interpretation: email is undervalued
In all shopping datasets being the popular attribution to a high conversion rate to the channel 'search engine advertising. Other channels, such as e-mail, "on the other hand were the ' last touch ' model and related approaches clearly undervalued.
Removal effects as comparison values
Provides such a model solution for attribution? Only as to calculate the value of the channel is.
A central question in marketingattributie is: what are the right decisions in the commercial field? Everything revolves primarily around the question of how the advertising budget is correctly assigned per channel. This is the so-called removal effect into play. This is to give the effect of the choices for certain channels.
The removal effect is a reliable indicator and works quite simply: by removing a channel entirely from a chart, the negative impact on the overall conversion rate the extent to which that particular channel contributes to the conversion. In extreme cases, it is removal effect equal to 100 percent of the total conversion ratio. In this case, there will be no conversion at all achieved without this one channel.
This model has a strong predictive value and is calculated by the multiplication of two probabilities:
The chance 'start' from the hub channel is visited.
The probability that the channel from the point 'conversion' is obtained in place of the point 'null'.
For 'search' is the removal effect in the above scenario amounts to 0.75 (= 0.75 x 1). It is equivalent to the overall conversion rate: three of the four customer journeys resulted in conversion.
This situation is directly visible in the chart: if one could reverse the line 'start' to the node search in the direction of the node null, there would be no conversion come about. The effect of 'social', however, is 0 (= 0.25 x 0). This channel therefore does not contribute to the conversion. 'Display' and 'email' are each from 0.5 (= 0.5 x 1).
Finally, in this analysis is a further step recommended. The proportion of an effect on the sum of all the effects removal, multiplied by the total number of successful conversions, resulting in the total number reached targets that can be attributed to the corresponding channel. Thus 'search' in theory accounted for approximately 42.86 percent (= 0.75 / (0.75 + 0.5 + 0.5)) of a total of three conversions. In both "email" and "display" this percentage is 28.57 percent.
In this way, the results of the Markov model are compared with those of the heuristic approach: relatively on the basis of the percentage share or absolutely on the basis of the channels distributed over the conversions. Here, the researchers found clear discrepancies between the solid results of the algorithmic and rules-based models ...
Evaluation and interpretation: email is undervalued
In all shopping datasets being the popular attribution to a high conversion rate to the channel 'search engine advertising. Other channels such as 'email', however, were the ' last touch ' model and related approaches clearly undervalued.
Figure 5: Third order of the Markov model (= knowledge on the current and historical data from the two touch points) versus the 'last touch', 'first touch' and linear model - search engine advertising 'by overvalued models based on rules, while 'e-mail and other channels are undervalued.
The results can serve here as comparative values a complex model. The complexity is measured by looking back based on how far the model within the customer journey.
In the simplest case (which is referred to as a "first order" model), only the current channel known. All probabilities are based solely on that one channel. At higher ordinations are not only at present but also the past. When the model of the second order transition probabilities are related to the current and previous touchpoint. When the model of the third organization they relate to whole sets of three channels and so on.
Models with a third arrangement not only being more accurate but also offer the advantage that the interaction can be studied between upstream and downstream channels.
The more complex, the more effective, but also more complicated. Models with higher organization let themselves easily convert to the first order. In addition, the model number of nodes increases exponentially. In this context, the researchers recommend the use of models up to one third planning to. These are not only more accurate, but also offer the advantage that the interaction can be studied between upstream and downstream channels.
Figure 6: attribution in two channel sets - the model of the second order is an analysis of the interplay of advertising channels preparatory channels
The fact that the 'start' condition considering the probability of closing the customer journey is most relevant (column 1), is due to the large number of customer journeys with one stage within the dataset. In addition, successive contacts often within the same channel a very strong effect.
It only 0.01 to 0 removal effect share an e-mail contact to another email contact follows (column 4, line 3) is close to 1 percent, while the effects to other channels are preceded (line 3) 27 percent hatch. Perhaps this reflects the channel preferences of many users.
Conclusion
The subject multichannel attribution remains fascinating. It is interesting for anyone who wants to attract customers through multiple advertising channels such as search engine advertising, email newsletters and affiliate partner programs.
The goal is to get an answer to the question to what extent these individual channels or the combination thereof contribute to the intended conversion rates. For whom 1,000 euros spending on search engine advertising, email marketing and affiliate programs and after three months finds that the revenue therefrom 6000, is 3,500 or 500 euros, will be choices or not reconsider in the next quarter.
It is too short by the bend to merely measure the advertisement channels based on the first or last contact in the sale process. Attribution should, where possible, all the channels involved, including the judge initiating, supporting and closing channels, honestly. To this end, Anderl and his colleagues in their whitepaper algorithmic and objectifying approach, based on the Markov chain, which is capable of large numbers of customer journeys efficiently process, whether or not led to purchase. This can be a useful supplement to traditional multi-touch models.
The fact remains that the most complex model is not necessarily the best model
A relativistic side note: the fact remains that the most complex model is not necessarily the best model. If the customer journeys of no more existence than an ad contact direct conversion, the first simple "first click'- and 'last click' rules should provide all satisfactory results. The results should always be seen in the light of the prevailing conditions. More ads means or budget limitations per channel for example, can yield very different results.
The idea of a sizable dataset quickly and completely in the manner described to assess nevertheless has a certain charm. Something is better than nothing. If an assessment not all contribute to the optimization of the media mix or the improvement of the customer relationships, then provides a basic review anyway, at least supporting information in the choice of the right traditional attribution model. Which let themselves after all, compare and analyze effectively with tools such as the ' Model Comparison Tool ' Google Analytics. This tool allows simple simulations and comparisons.
It is crucial to make the right, informed choice for attribution. Want conversion attribution to a higher level, then work towards a deeper model. But one that fits the activities, nature and customer journey within the company. And consistent with the level of the marketing department.
Advertisers face the always carry heavier task responsible for the end-to-end management of the customer journey, across channels and devices. From the first moment of contact through the final acquisition to maintenance and service. Attribution analysis plays an important role.
The purpose of attribution is to determine to what extent and in what way the contact of clients with creatives affects the conversion. The idea is that a better understanding of the relative performance of example, search engine advertising, affiliate marketing programs and newsletters, as well as the interaction between the various advertising opportunities, advertisers allows to spend their budget more effectively.
But that's easier said than done. Indeed, it is complex, with many unknown factors. And use given the increased number of channels and devices to existing and potential customers for their decision and purchase process, the number of unknown factors will only increase.
Just managing data raises several questions:
We count clicks and / or ad impressions as a contact?
What time period we observe a typical purchase cycle when exporting data?
we can do a careful tracking cookies on all devices? And, it is possible for the customer journey thereby completely capture?
To what extent the gap between online and offline to be bridged?
What is the best model for the channels that provide customers effectively used a conversion score?
Figure 1: the customer journey from first contact with creatives until the time of purchase. How relevant are the touchpoints? How do they work together?
Figure 2: An example of a customer journey. This concerns, for example starting with the self entering a URL. This is followed by four email contact, a contact via a referring website, a new e-mail contact, and finally a contact using a search engine which ultimately results in a purchase transaction. Single touch 'models do not consider search engine ads, or with direct input from Internet addresses. They bring the customer journey mapping incomplete because channels like email are completely disregarded.
classic attribution
In practice, the most used simple heuristic models like ' first touch ' and ' last touch '. They provide, where necessary, virtually real-time results and their approach is simple to understand.
Both models indicate a conversion relatively simple manner to the channel a customer journey began or ended. This simplicity, however, brings a disadvantage with it. The ' single touch ' models show the intermediate classroom namely completely ignored, despite purchasing decisions will be affected.
'Multi-touch' models divide conversions across all channels that have contributed to it.
" Multi-touch ' models overcome this problem. They divide conversions across all channels that have contributed to it.
In the simplest case this happens proportionate. If the customer journey for example, takes you past eight touchpoints, each channel contributes to 12.5 percent of the result (8 x 12.5% = 100%).
However, a proportional distribution is not always realistic and effective. At the touch points that are at the beginning and end of a customer journey, often giving more relevance than at any intermediate stations. This type of differences is overcome, inter alia, by the position-based model. Usually get the first and last touchpoint assigned a weight of 40 percent. The remaining 20 percent is distributed to the intermediate, support channels.
However, there are alternative weighting imaginable.
In practice, even more approaches may be used. These are often variations on the rules-based attribution model, where the model has been adapted to personal preferences. The problem is that this kind of subjective approaches even be able to play an important role in, for example, the choice of the basic model, or the definition of the weighting factors. That is not conducive to an optimal outcome.
To score marketing channels for budget purposes at business and realistic, objective measures are needed. Furthermore, you could get a more complete picture if you take customer journeys in your analysis which did not lead to a conversion, while the classic models disregarded.
Here are algorithmic and probabilistic methods into play. These are terms that sound rather complicated. That this type of methods can still be used in an understandable way, demonstrated by a calculation which was presented as part of a research project. In addition, four shopping data sets were examined from different industries with a total of more than three million customer journeys.
Attribution according to a graphics-based method
In this model there is a transition chart a transition matrix centrally respectively (see figure below). Both model the likelihood of switching between touch points during the customer journey or the transition of a series of touch points to a different set of touch points. The graph displays it in the form of connecting lines. The matrix displays it in the form of entries.
All stochastic data can take simple post in tables based on process data that provide internet analysis tools (like Google Analytics).
For illustration depicted four customer journeys, one yielded no success:
Search> email> conversion
Search> Display> conversion
Search> email> Display> conversion
social
The overall conversion rate in the data set is less than 75 percent. The simplest Markov model, which will be discussed later, the transitions between the touchpoints following shows:
Figure 3: Examples of a transition matrix - charts for four customer journeys
In a representative customer journey dataset transition graph looks like this:
Figure 4: complex - the transition graph of a first arrangement for a representative shopping dataset
Overgangsmatrixen, such as the matrix which is displayed above the first graph, one usually read line by line, wherein the sum of each line is 1. The probability that the channel 'E-mail' (line 4) in the next step of the customer journey to "conversion" (column 6) results, thus amounts to 0.5 (= 50 percent).
'Start' and 'null' as artificial assumptions added to the model. Thereby showing off what channels often pave the way for a customer journey than other channels. Null represents a kind of model type final state that has no possible follow-up, with or without conversion. The value on the diagonal here amounts to 1 (= 100 percent), resulting in a loop.
Evaluation and interpretation: email is undervalued
In all shopping datasets being the popular attribution to a high conversion rate to the channel 'search engine advertising. Other channels, such as e-mail, "on the other hand were the ' last touch ' model and related approaches clearly undervalued.
Removal effects as comparison values
Provides such a model solution for attribution? Only as to calculate the value of the channel is.
A central question in marketingattributie is: what are the right decisions in the commercial field? Everything revolves primarily around the question of how the advertising budget is correctly assigned per channel. This is the so-called removal effect into play. This is to give the effect of the choices for certain channels.
The removal effect is a reliable indicator and works quite simply: by removing a channel entirely from a chart, the negative impact on the overall conversion rate the extent to which that particular channel contributes to the conversion. In extreme cases, it is removal effect equal to 100 percent of the total conversion ratio. In this case, there will be no conversion at all achieved without this one channel.
This model has a strong predictive value and is calculated by the multiplication of two probabilities:
The chance 'start' from the hub channel is visited.
The probability that the channel from the point 'conversion' is obtained in place of the point 'null'.
For 'search' is the removal effect in the above scenario amounts to 0.75 (= 0.75 x 1). It is equivalent to the overall conversion rate: three of the four customer journeys resulted in conversion.
This situation is directly visible in the chart: if one could reverse the line 'start' to the node search in the direction of the node null, there would be no conversion come about. The effect of 'social', however, is 0 (= 0.25 x 0). This channel therefore does not contribute to the conversion. 'Display' and 'email' are each from 0.5 (= 0.5 x 1).
Finally, in this analysis is a further step recommended. The proportion of an effect on the sum of all the effects removal, multiplied by the total number of successful conversions, resulting in the total number reached targets that can be attributed to the corresponding channel. Thus 'search' in theory accounted for approximately 42.86 percent (= 0.75 / (0.75 + 0.5 + 0.5)) of a total of three conversions. In both "email" and "display" this percentage is 28.57 percent.
In this way, the results of the Markov model are compared with those of the heuristic approach: relatively on the basis of the percentage share or absolutely on the basis of the channels distributed over the conversions. Here, the researchers found clear discrepancies between the solid results of the algorithmic and rules-based models ...
Evaluation and interpretation: email is undervalued
In all shopping datasets being the popular attribution to a high conversion rate to the channel 'search engine advertising. Other channels such as 'email', however, were the ' last touch ' model and related approaches clearly undervalued.
Figure 5: Third order of the Markov model (= knowledge on the current and historical data from the two touch points) versus the 'last touch', 'first touch' and linear model - search engine advertising 'by overvalued models based on rules, while 'e-mail and other channels are undervalued.
The results can serve here as comparative values a complex model. The complexity is measured by looking back based on how far the model within the customer journey.
In the simplest case (which is referred to as a "first order" model), only the current channel known. All probabilities are based solely on that one channel. At higher ordinations are not only at present but also the past. When the model of the second order transition probabilities are related to the current and previous touchpoint. When the model of the third organization they relate to whole sets of three channels and so on.
Models with a third arrangement not only being more accurate but also offer the advantage that the interaction can be studied between upstream and downstream channels.
The more complex, the more effective, but also more complicated. Models with higher organization let themselves easily convert to the first order. In addition, the model number of nodes increases exponentially. In this context, the researchers recommend the use of models up to one third planning to. These are not only more accurate, but also offer the advantage that the interaction can be studied between upstream and downstream channels.
Figure 6: attribution in two channel sets - the model of the second order is an analysis of the interplay of advertising channels preparatory channels
The fact that the 'start' condition considering the probability of closing the customer journey is most relevant (column 1), is due to the large number of customer journeys with one stage within the dataset. In addition, successive contacts often within the same channel a very strong effect.
It only 0.01 to 0 removal effect share an e-mail contact to another email contact follows (column 4, line 3) is close to 1 percent, while the effects to other channels are preceded (line 3) 27 percent hatch. Perhaps this reflects the channel preferences of many users.
Conclusion
The subject multichannel attribution remains fascinating. It is interesting for anyone who wants to attract customers through multiple advertising channels such as search engine advertising, email newsletters and affiliate partner programs.
The goal is to get an answer to the question to what extent these individual channels or the combination thereof contribute to the intended conversion rates. For whom 1,000 euros spending on search engine advertising, email marketing and affiliate programs and after three months finds that the revenue therefrom 6000, is 3,500 or 500 euros, will be choices or not reconsider in the next quarter.
It is too short by the bend to merely measure the advertisement channels based on the first or last contact in the sale process. Attribution should, where possible, all the channels involved, including the judge initiating, supporting and closing channels, honestly. To this end, Anderl and his colleagues in their whitepaper algorithmic and objectifying approach, based on the Markov chain, which is capable of large numbers of customer journeys efficiently process, whether or not led to purchase. This can be a useful supplement to traditional multi-touch models.
The fact remains that the most complex model is not necessarily the best model
A relativistic side note: the fact remains that the most complex model is not necessarily the best model. If the customer journeys of no more existence than an ad contact direct conversion, the first simple "first click'- and 'last click' rules should provide all satisfactory results. The results should always be seen in the light of the prevailing conditions. More ads means or budget limitations per channel for example, can yield very different results.
The idea of a sizable dataset quickly and completely in the manner described to assess nevertheless has a certain charm. Something is better than nothing. If an assessment not all contribute to the optimization of the media mix or the improvement of the customer relationships, then provides a basic review anyway, at least supporting information in the choice of the right traditional attribution model. Which let themselves after all, compare and analyze effectively with tools such as the ' Model Comparison Tool ' Google Analytics. This tool allows simple simulations and comparisons.
It is crucial to make the right, informed choice for attribution. Want conversion attribution to a higher level, then work towards a deeper model. But one that fits the activities, nature and customer journey within the company. And consistent with the level of the marketing department.
Virtual reality storytelling: 3 international cases
Virtual reality storytelling: 3 international cases
Storytelling in Marketing is a necessity. But it's a challenge to find a marketer, publisher or organization the innovative tools that bring your message, even if it is heavily loaded, to the public. Virtual reality taking opportunities. While VR Days event Europe also passed many examples in review - see my previous article . In this blog post light three international cases increasing.
Theater view them in virtual reality
"We are the National Storytelling Organization." Opens Toby Coffey, digital manager of London's National Theatre his argument. With some 26 different productions, 3,380 performances, show 4.1 million visitors and another 4 million visitors through digital NT Live reach the stories of the National Theatre of millions of people.
Last June, the National Theatre Immersive Storytelling Studio launched. This studio will examine how virtual reality and 360-degree films can enhance the experience of the audience.
"People will pay 30 pounds for live virtual reality theater in 3 years."
Why the National Theatre invest in this? "We want to be a pioneer of dramatic storytelling and place our audiences in the shoes of another," Coffey is increasing. This also offers opportunities for earning models in the cultural sector. "People will pay 30 pounds for live virtual reality theater in 3 years."
For a theater production requires the addition of this new technique quite a long lead time; namely, the production requires a considerable production, for example, when it comes to the placing of cameras, and the location of the virtual viewer. The first apps from National Theatre are all available now, such as Faboulous Wonderland ( App Store / Play Store ), based on the hit musical.
Twice as many donors for UNICEF
"The policy has undergone significant development in the past century from war and disaster areas. During World War photos were taken, with the Vietnam War played video a role in Syria there was a role for YouTube and the latest incidents be streamed live on Facebook. "Gabo Arora UN begins his presentation with this time travel.
After this he makes the translation to the work of the UN and UNICEF. "We are inundated daily with this reporting, it speaks to us empathy hardly."
Arora indicates that the UN now everything has been trying to show on the one hand what is happening on the other side of the world and also to recruit donors, such as the films Clouds of Sidra and My Mothers Wing . "At YouTube, we have competition from cat videos and shock with gruesome photographs undermines storytelling."
In virtual reality, they have now found a new form and with success. Because you now virtual state in the disaster area, you have a better picture and therefore a lot more empathy. " Virtual reality is our new machine empathy. "When recruiting donors for UNICEF street virtual reality helps to twice as many donations.
"Virtual reality is our new machine empathy."
The Guardian makes psychic experience of solitary confinement
The journalism is looking for new ways to draw attention to difficult but high-profile subjects. The Guardian has " 6x9: A Virtual Experience of Solitary Confinement " focus managed to draw the psychological damage that can reach prisoners in the United States.
" What's it like to spend 23 hours a day in a cell measuring 6 × 9 feet for days, weeks, months or even years? "More than 100,000 prisoners are behind bars across the states. Virtual reality you will be locked up as a prisoner in a cell. The total experience lasts 9 minutes and former prisoners share their stories.
"Beneathe the hype of the advertising and creative world, this project shows That virtual reality can be very powerful," light Jarrad Vladich of The Mill, the company that developed this app increases. Worked to develop investigative journalists, scientists and psychologists along. The app also shows many technical highlights. Thus, there is light that shows the course of time over 24 hours and there word clouds are projected onto the wall. The use of audio effects is technically advanced: the sounds seem out exactly get the right directions.
Storytelling in Marketing is a necessity. But it's a challenge to find a marketer, publisher or organization the innovative tools that bring your message, even if it is heavily loaded, to the public. Virtual reality taking opportunities. While VR Days event Europe also passed many examples in review - see my previous article . In this blog post light three international cases increasing.
Theater view them in virtual reality
"We are the National Storytelling Organization." Opens Toby Coffey, digital manager of London's National Theatre his argument. With some 26 different productions, 3,380 performances, show 4.1 million visitors and another 4 million visitors through digital NT Live reach the stories of the National Theatre of millions of people.
Last June, the National Theatre Immersive Storytelling Studio launched. This studio will examine how virtual reality and 360-degree films can enhance the experience of the audience.
"People will pay 30 pounds for live virtual reality theater in 3 years."
Why the National Theatre invest in this? "We want to be a pioneer of dramatic storytelling and place our audiences in the shoes of another," Coffey is increasing. This also offers opportunities for earning models in the cultural sector. "People will pay 30 pounds for live virtual reality theater in 3 years."
For a theater production requires the addition of this new technique quite a long lead time; namely, the production requires a considerable production, for example, when it comes to the placing of cameras, and the location of the virtual viewer. The first apps from National Theatre are all available now, such as Faboulous Wonderland ( App Store / Play Store ), based on the hit musical.
Twice as many donors for UNICEF
"The policy has undergone significant development in the past century from war and disaster areas. During World War photos were taken, with the Vietnam War played video a role in Syria there was a role for YouTube and the latest incidents be streamed live on Facebook. "Gabo Arora UN begins his presentation with this time travel.
After this he makes the translation to the work of the UN and UNICEF. "We are inundated daily with this reporting, it speaks to us empathy hardly."
Arora indicates that the UN now everything has been trying to show on the one hand what is happening on the other side of the world and also to recruit donors, such as the films Clouds of Sidra and My Mothers Wing . "At YouTube, we have competition from cat videos and shock with gruesome photographs undermines storytelling."
In virtual reality, they have now found a new form and with success. Because you now virtual state in the disaster area, you have a better picture and therefore a lot more empathy. " Virtual reality is our new machine empathy. "When recruiting donors for UNICEF street virtual reality helps to twice as many donations.
"Virtual reality is our new machine empathy."
The Guardian makes psychic experience of solitary confinement
The journalism is looking for new ways to draw attention to difficult but high-profile subjects. The Guardian has " 6x9: A Virtual Experience of Solitary Confinement " focus managed to draw the psychological damage that can reach prisoners in the United States.
" What's it like to spend 23 hours a day in a cell measuring 6 × 9 feet for days, weeks, months or even years? "More than 100,000 prisoners are behind bars across the states. Virtual reality you will be locked up as a prisoner in a cell. The total experience lasts 9 minutes and former prisoners share their stories.
"Beneathe the hype of the advertising and creative world, this project shows That virtual reality can be very powerful," light Jarrad Vladich of The Mill, the company that developed this app increases. Worked to develop investigative journalists, scientists and psychologists along. The app also shows many technical highlights. Thus, there is light that shows the course of time over 24 hours and there word clouds are projected onto the wall. The use of audio effects is technically advanced: the sounds seem out exactly get the right directions.
Four ready-to-use alternatives that do say something about impact
Four ready-to-use alternatives that do say something about impact
I got a lot of applause for my speech "Go for impact ". We are all agreed: too much focus on range causes many titles to look much like each other. While they are to survive in the long run, just have to go again sharply sit on have to make their mission and unique stories. But then most went by that unique content and there was particular discussion of how to measure impact then. I think impact varies by title and depends on your mission, what improves the life of your reader. The impact score is to demonstrate whether you succeed. And impact can vary from story to story one wants to take care of a smile while the other slightly denounces.
Perfectionist as I am, I am also prefer to ultimate impact metric. A score with an algorithm and a lot of factors, a questionnaire for users that you calibrate with quantitative metrics and perhaps with a weighting for each story. Difficult, difficult, difficult so, and it also demands much additional development work.
So to avoid that we simply fall back on page views and unique visitors - which is especially advertising metrics are - I will give you some alternative KPIs that say more about the impact of your content. Customer-ready, they just stand in Google Analytics and Facebook. No more excuses.
1. The absolute number of direct visitors
Yes, direct traffic. But the home is still dead? Indeed, the home is no longer as friendly as he was, but that does not mean that direct traffic is no longer important. Look deeper into Google Analytics: direct visitors are the people who stay the longest and visit most pages. And these are probably the people who subscribe to your newsletter or convert to other things that are valuable.
But above all these people thought about you and typed in the URL itself, or they opened the app. That means you have earned a place in their life, that your stories are indispensable. As Quartz takes: assume that no one just comes to you. Direct traffic is awfully special.
The humble assumptions Quartz, photo made on Emerce eDay
Direct traffic additionally says something about content and distribution: direct traffic to how well you are able to let people know (= distribution) how beautiful and indispensable are your stories (= content). And when they do come back regularly, you have all earned a pat on the back. So add also returning traffic to your dashboard.
Note: Look well to the absolute number of direct visitors, not the percentage. The share may indeed vary considerably as other traffic sources plummet - or rise if you scored a good viral. Kuch.
2. A declining share of traffic from social media
Recently someone said to me: "So you're a social strategist who share social traffic prefer to look down?" That's right traffic from social media is great, but people who proudly say they get 80 percent of their traffic from Facebook. should be another good scratch behind the ears.
Firstly you this quite dependent on one source of traffic. A traffic source that also works with an algorithm in which you do not already have too much influence. Moreover, it also says that the stories are apparently not worth it to directly visit a site.
Put social media therefore primarily as a showcase where you finest products displays items and give your visitors then primarily a business card bearing the URL of your shop. Or place a list at the checkout where they can leave their email address.
Also in journalism try to convert people from passers-by to regular visitors. This is reflected in a declining share social media in the figures and that's a good Friday afternoon drink it! For you readers now come through the newsletter or direct visitor and are thus much more loyal.
3. Earned social movement
The share of social interaction that we want to see rise indeed, it is truly deserved, called earned traffic from social media. This can be measured with shortened urls from the share buttons 301 redirect to UTM codes. But I can imagine that above words provide short circuit and moreover this development work should be on the roadmap and we all know how long that can last.
So here are a ready-made alternative: take the total number of sessions from Facebook and this can be found in Google Analytics. Then look at Facebook Analytics, the number of clicks from the Facebook page, and subtract it from the total number of social sessions. The same can also do with Twitter.
so:
Total number of sessions from Facebook (Google Analytics) - the number of clicks from the Facebook page (Facebook Analytics) = the number of earned social sessions
These are visits that result by your visitors themselves have shared an article that so thought: this should read my friends. This they have done by using the Facebook share button on the product page or by pasting a URL into a status update. This kind of shares will always show Facebook in the timelines , as opposed to pushing articles through the Facebook page.
Another possibility is that another Facebook page has shared the story. In that case you have made a vital story. Whether you have your PR or influencer marketing done right and that is in my eyes a little too much distribution strategy used. Well done so.
4. Referring traffic
Referring movement is all about referrals from other journalistic sites. A link from another title means that you were the first with news or that you have created something unique that others also had to find or create.
Instead of weekly most-read list circulate to the editor, you could pay attention to good references and citations. This includes the mentioned in DWDD and the presence of journalists in talk shows. That is not vanity - okay, a little over - but it also reflects the impact of the stories you make and let millions of viewers know how indispensable the title for which you work.
Meanwhile, you can tinker with that perfect impact score that shows exactly whether you succeed in your why-you-doing-what-you-do. Please let me know if you've succeeded. More suggestions for great ready-made alternatives are also welcome.
I got a lot of applause for my speech "Go for impact ". We are all agreed: too much focus on range causes many titles to look much like each other. While they are to survive in the long run, just have to go again sharply sit on have to make their mission and unique stories. But then most went by that unique content and there was particular discussion of how to measure impact then. I think impact varies by title and depends on your mission, what improves the life of your reader. The impact score is to demonstrate whether you succeed. And impact can vary from story to story one wants to take care of a smile while the other slightly denounces.
Perfectionist as I am, I am also prefer to ultimate impact metric. A score with an algorithm and a lot of factors, a questionnaire for users that you calibrate with quantitative metrics and perhaps with a weighting for each story. Difficult, difficult, difficult so, and it also demands much additional development work.
So to avoid that we simply fall back on page views and unique visitors - which is especially advertising metrics are - I will give you some alternative KPIs that say more about the impact of your content. Customer-ready, they just stand in Google Analytics and Facebook. No more excuses.
1. The absolute number of direct visitors
Yes, direct traffic. But the home is still dead? Indeed, the home is no longer as friendly as he was, but that does not mean that direct traffic is no longer important. Look deeper into Google Analytics: direct visitors are the people who stay the longest and visit most pages. And these are probably the people who subscribe to your newsletter or convert to other things that are valuable.
But above all these people thought about you and typed in the URL itself, or they opened the app. That means you have earned a place in their life, that your stories are indispensable. As Quartz takes: assume that no one just comes to you. Direct traffic is awfully special.
The humble assumptions Quartz, photo made on Emerce eDay
Direct traffic additionally says something about content and distribution: direct traffic to how well you are able to let people know (= distribution) how beautiful and indispensable are your stories (= content). And when they do come back regularly, you have all earned a pat on the back. So add also returning traffic to your dashboard.
Note: Look well to the absolute number of direct visitors, not the percentage. The share may indeed vary considerably as other traffic sources plummet - or rise if you scored a good viral. Kuch.
2. A declining share of traffic from social media
Recently someone said to me: "So you're a social strategist who share social traffic prefer to look down?" That's right traffic from social media is great, but people who proudly say they get 80 percent of their traffic from Facebook. should be another good scratch behind the ears.
Firstly you this quite dependent on one source of traffic. A traffic source that also works with an algorithm in which you do not already have too much influence. Moreover, it also says that the stories are apparently not worth it to directly visit a site.
Put social media therefore primarily as a showcase where you finest products displays items and give your visitors then primarily a business card bearing the URL of your shop. Or place a list at the checkout where they can leave their email address.
Also in journalism try to convert people from passers-by to regular visitors. This is reflected in a declining share social media in the figures and that's a good Friday afternoon drink it! For you readers now come through the newsletter or direct visitor and are thus much more loyal.
3. Earned social movement
The share of social interaction that we want to see rise indeed, it is truly deserved, called earned traffic from social media. This can be measured with shortened urls from the share buttons 301 redirect to UTM codes. But I can imagine that above words provide short circuit and moreover this development work should be on the roadmap and we all know how long that can last.
So here are a ready-made alternative: take the total number of sessions from Facebook and this can be found in Google Analytics. Then look at Facebook Analytics, the number of clicks from the Facebook page, and subtract it from the total number of social sessions. The same can also do with Twitter.
so:
Total number of sessions from Facebook (Google Analytics) - the number of clicks from the Facebook page (Facebook Analytics) = the number of earned social sessions
These are visits that result by your visitors themselves have shared an article that so thought: this should read my friends. This they have done by using the Facebook share button on the product page or by pasting a URL into a status update. This kind of shares will always show Facebook in the timelines , as opposed to pushing articles through the Facebook page.
Another possibility is that another Facebook page has shared the story. In that case you have made a vital story. Whether you have your PR or influencer marketing done right and that is in my eyes a little too much distribution strategy used. Well done so.
4. Referring traffic
Referring movement is all about referrals from other journalistic sites. A link from another title means that you were the first with news or that you have created something unique that others also had to find or create.
Instead of weekly most-read list circulate to the editor, you could pay attention to good references and citations. This includes the mentioned in DWDD and the presence of journalists in talk shows. That is not vanity - okay, a little over - but it also reflects the impact of the stories you make and let millions of viewers know how indispensable the title for which you work.
Meanwhile, you can tinker with that perfect impact score that shows exactly whether you succeed in your why-you-doing-what-you-do. Please let me know if you've succeeded. More suggestions for great ready-made alternatives are also welcome.
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