Storytelling in Marketing is a necessity. But it's a challenge to find a marketer, publisher or organization the innovative tools that bring your message, even if it is heavily loaded, to the public. Virtual reality taking opportunities. While VR Days event Europe also passed many examples in review - see my previous article . In this blog post light three international cases increasing.
Theater view them in virtual reality
"We are the National Storytelling Organization." Opens Toby Coffey, digital manager of London's National Theatre his argument. With some 26 different productions, 3,380 performances, show 4.1 million visitors and another 4 million visitors through digital NT Live reach the stories of the National Theatre of millions of people.
Last June, the National Theatre Immersive Storytelling Studio launched. This studio will examine how virtual reality and 360-degree films can enhance the experience of the audience.
"People will pay 30 pounds for live virtual reality theater in 3 years."
Why the National Theatre invest in this? "We want to be a pioneer of dramatic storytelling and place our audiences in the shoes of another," Coffey is increasing. This also offers opportunities for earning models in the cultural sector. "People will pay 30 pounds for live virtual reality theater in 3 years."
For a theater production requires the addition of this new technique quite a long lead time; namely, the production requires a considerable production, for example, when it comes to the placing of cameras, and the location of the virtual viewer. The first apps from National Theatre are all available now, such as Faboulous Wonderland ( App Store / Play Store ), based on the hit musical.
Twice as many donors for UNICEF
"The policy has undergone significant development in the past century from war and disaster areas. During World War photos were taken, with the Vietnam War played video a role in Syria there was a role for YouTube and the latest incidents be streamed live on Facebook. "Gabo Arora UN begins his presentation with this time travel.
After this he makes the translation to the work of the UN and UNICEF. "We are inundated daily with this reporting, it speaks to us empathy hardly."
Arora indicates that the UN now everything has been trying to show on the one hand what is happening on the other side of the world and also to recruit donors, such as the films Clouds of Sidra and My Mothers Wing . "At YouTube, we have competition from cat videos and shock with gruesome photographs undermines storytelling."
In virtual reality, they have now found a new form and with success. Because you now virtual state in the disaster area, you have a better picture and therefore a lot more empathy. " Virtual reality is our new machine empathy. "When recruiting donors for UNICEF street virtual reality helps to twice as many donations.
"Virtual reality is our new machine empathy."
The Guardian makes psychic experience of solitary confinement
The journalism is looking for new ways to draw attention to difficult but high-profile subjects. The Guardian has " 6x9: A Virtual Experience of Solitary Confinement " focus managed to draw the psychological damage that can reach prisoners in the United States.
" What's it like to spend 23 hours a day in a cell measuring 6 × 9 feet for days, weeks, months or even years? "More than 100,000 prisoners are behind bars across the states. Virtual reality you will be locked up as a prisoner in a cell. The total experience lasts 9 minutes and former prisoners share their stories.
"Beneathe the hype of the advertising and creative world, this project shows That virtual reality can be very powerful," light Jarrad Vladich of The Mill, the company that developed this app increases. Worked to develop investigative journalists, scientists and psychologists along. The app also shows many technical highlights. Thus, there is light that shows the course of time over 24 hours and there word clouds are projected onto the wall. The use of audio effects is technically advanced: the sounds seem out exactly get the right directions.
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