What developments will occur in 2017 in seo area? What changes compared to last year and to what extent it is necessary to adjust your SEO strategy? Search engine optimization is growing faster than ever. There is no organization that takes itself seriously releasing no time and resources. That brings continuous new challenges for the competition to stay ahead. I like to share the five key SEO trends for 2017 with you - in text and in an infographic.
Voice search with Siri and Google Now
Voice search is one of the SEO trends for 2017, we can not deny it anymore. Apple's Siri and Google Now voice search make possible. We use that massive 55 percent of young people use the feature everyday. In 2020, imported an estimated 50 percent of mobile searches by voice - at this moment is already at 20 percent.
That means we have to think in a whole new way for content creation and optimization, in order to better serve the next generation of search. Voice commands are longer keyword phrases, for example, think of questions or complete sentences. This is a trend that has been going on for some time, but with the emergence of voice search optimizing for long tail keyword searches will get an even bigger share.
Early this year came Google with all the so-called featured snippets , which they respond to the demand-driven user queries. This proves that the way of search has changed.
Mobile-first break definitively
The second seo trend is already much longer emerging : mobile-first . The number of mobile searches continuously gaining ground against searches from a desktop. Google will be mobile in 2017 preferred to give the desktop and that affects the Google search results. This requires, among other things Googles accelerated mobile pages (AMP) which 8 to 85 percent load faster than non-AMP pages.
The turnover from mobile will in 2017 and 2018 in the United States amount to more than $ 206 billion, while in 2015 even went to a small $ 91 billion. This increase shows the great importance of a mobile website optimization for mobile search results.
Epic content for the user
Both mobile and regular SEO optimization can not without great content. Great content to the user instead of the engine. Search engines like Google are getting better at "understanding" of context, so the interests are more in line with that of the visitor.
Within the trends notice that epic content for long tail searches will get more attention. It is thus possible to give a direct answer to a specific question from users.
The best example are featured snippets. In some cases, is able to implement the correct them lead to an increase of 500 percent in the organic traffic. (Need help? Learn how to get started with featured snippets .)
Example of a featured snippet ( source )
It is also much more aware that it is mainly the (very) extensive content which better manages to gather backlinks and that the length of the content shows correlation with the position in the search results. Specifically, this means that it is very important to approach a topic from multiple perspectives and thus provide great content.
Google Rank brain that trains itself
A newer trend is the use of Google Rank Brain. It's an artificial-intelligence system from Google that can train themselves. The system interprets search to understand it better. This according to Google itself after content and links the main element in the algorithm for ranking websites.
Google Rank Brain is the answer to Microsoft developed RankNet in 2004. Rank Brain is now used for all queries. It is a step towards the future of search engine optimization, which shows that search engines will better understand the intention of someone who places a search.
App indexing for richer search results
App indexing will provide richer search results. Google indexes apps since June 2014, Bing do so since 2015. In 2017, this option gets more attention. This indicates that search engines in the future, look for more rich search results based on both web pages and other sources.
Conversely, it provides opportunities for app developers and website owners that to develop a app. Indexing applications may lead to more traffic, conversions and obviously installations of the app.
Conclusion
These 5 SEO trends for 2017 indicate that we are going in innovative ways with content, which look like the results differently. We seek spoken rather than written, do that especially mobile and search for rich content and direct answers. Google uses Rank brain to understand better search and indexing apps next to web pages. The search engine optimization landscape will therefore change again.
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